Strategi Dakwah K.H. Nailurridla untuk Penguatan Nilai-Nilai Islam di Guluk-Guluk melalui Radio Zantrioz

Abstract

This study examines the da’wah strategy implemented by KH. Nailurridla in strengthening Islamic values among rural communities through radio broadcasting. The main problem addressed is the decline of social cohesion, religious adherence, and educational perspectives within the Guluk-Guluk community prior to the presence of structured religious broadcasts. This research applies a qualitative approach using observation, interviews, and documentation to explore communication patterns and strategies employed in the radio da’wah program. The findings reveal that the preacher adopts contextual themes closely related to daily life, utilizes simple and accessible language, and consistently refers to classical Islamic texts (kitab) to maintain systematic and focused delivery. Moreover, the use of radio as a medium enables broader outreach and continuous engagement with diverse audiences. The study concludes that this strategy effectively enhances religious understanding, reinforces moral values, and fosters a stronger sense of Islamic identity within the community. The integration of traditional teaching methods with modern media demonstrates a sustainable model of community-based religious communication.