Job Specialization and Employee Productivity in a Thrift Fashion MSME: A Case Study of Regina Hema Thrift in Medan

Abstract

MSMEs have an essential role in driving national economic growth through job creation, innovation, and improved community welfare. Despite this, many MSMEs still face challenges in managing human resources, particularly in the ineffective division of labor. This study aims to examine how work specialization can enhance employee productivity at Regina Hema Thrift, a thrift fashion business selling high-quality secondhand clothing. The main issue identified is the lack of a structured task distribution, which previously caused overlapping responsibilities, inefficient working time, and inconsistent work outcomes. Using a qualitative case study approach, data were obtained through interviews with the owner and employees, direct observations of routine operations, and documentation of business activities. Data were analyzed descriptively through stages of reduction, presentation, and conclusion drawing. The study focused on the implementation of work specialization in key activities such as procurement, product sorting, inventory recording, sales, and digital marketing. The findings indicate that applying work specialization significantly improves productivity. Employees become more efficient by focusing on tasks aligned with their skills, leading to better work quality and fewer errors. A clearer division of labor also streamlines workflow, improves time efficiency, and enhances coordination among divisions. Additionally, structured tasks foster a more organized work environment and increase individual responsibility and job satisfaction. This study emphasizes that work specialization is an effective HR management strategy for MSMEs and can support sustainable improvements in business performance.